Armani Jeans is one of the cut-off brands in Georgio Armani’s fashion empire and is widely regarded as one of the premium denim specialists in today’s fashion industry. Today we look at what makes this such a successful label and at the continued excellence of their products.
Armani launched the separate AJ line in 1981, proceeding to earn a strong reputation in its own right. They are known for more complicated washes than the main brand in terms of denim, who have traditionally favoured simplicity. Their success in this area of clothing led to further expansion into designing underwear, t-shirts and jackets- items which are now just as highly regarded as their initial signature products. The Italian brand are renowned for their long list of celebrity endorsements, with famous advertising campaigns featuring the likes of Megan Fox, Rihanna, David Beckham and Rafael Nadal to name just a few. These household celebrity names have continually put Armani Jeans in the public eye and helped them become one of the most desirable labels to buy clothing from.
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